Digital print technology creates a new opportunity for Retailers and Brands to be more responsive, tactical and targeted, reflecting their online campaign more closely. There are now limitless options from one off’s to 000’s, all at competitive prices. No longer do you have to “print just in case” you can now “print as required” the exact quantity, where you need it, when you need it, no waste. No storage, no transport costs and no redundancy. Where once a global consistency of look was the order of the day, affordable and short print runs now allow designers to factor in local diversity and relevance. With variable data and images on the fly, we can create a relevant, targeted and personalised campaign that delivers measurable results.
A new dawn in printing has arrived. HP’s new High Dynamic Range Print Technology “HDR” with a broad colour gamut and unique compensating technology delivered using variable drop application, ensures exceptional quality at fast speeds. The HDR inks are Greengard™ Certified and now have a low odour level.
Turnaround times are shrinking, and complexity is rising. With HP Digital technology we take productivity to the next level, delivering cost effective short and medium runs with consistent high quality.
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